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Yes, we started a business with a two week old baby.


I’d argue to say that with anything in life, you can always think of a million reasons why it isn’t a good time to do something. Whether you feel you need more money in your savings, a bigger house, a different job, etc. But sometimes you just have to dive in, no matter the situation.

That’s how we ended up starting a business with a two week old baby.

Sincere Thoughts: Yes we started a business with a two week old baby. Ellie at two weeks. Sincere Elephant - bandana bibs, car seat covers, grocery cart covers, nursing covers, breastfeeding covers, onesies, toddler t-shirts

(A two week old baby that wasn’t gaining weight, wouldn’t be put down, and had terrible, terrible cradle cap all over her poor little body - and ended up in the ER at 4 weeks. Because you know, life.)

Sincere Thoughts: Yes, We Started a Business with a 2 Week Old Baby. Ellie at 4 weeks in the ER. Sincere Elephant - bandana bibs, car seat covers, nursing covers, breastfeeding covers, grocery cart covers, onesies, toddler t-shirts

This might also be a good time to remind you that our other daughter was 14 months at the time. 😳 

Sincere Thoughts: Yes we started a business with a two week old. Charlie Beth at 14 Months. Sincere Elephant - Bandana Bibs, Car Seat Cover, Grocery Cart Cover, Nursing Cover, Breastfeeding Cover, Onesies, Toddler T-Shirts

But why?

Starting this business was and idea we had toyed around with for a while. I had already left my job as a classroom teacher, so that wasn’t the tipping point. It was truly something we really wanted to do, and we finally realized, there is not better time. It wasn’t, “But why now?” Instead, it was, “But why not now?”

Sometimes there is no time like the present. You just have to figure out what you want and go for it.

But really, why are we doing this?

We want to provide parents with items that we personally desired to have in our own lives. I struggled to find what I wanted for my own girls, so I figured, there has got to be someone else out there looking for something similar.

The products we provide are items we searched for high and low for with our first daughter. Things that not only made our lives a little easier (while also being cute), but I felt were a good use of my money. 

We searched high and low for manufacturers that could bring our ideas to life, provide the best quality possible, at prices that were reasonable. Easier said than done, I promise.

All in all, we want to provide you with items for your little ones that you love. That you feel was worth your hard earned money. That you don’t regret purchasing.

This parenting thing is tough - real tough. But finding items for your little one that can stand the test of time while also being cute and comfortable shouldn't be.


PS - When I say we want you to be happy, it isn’t an empty statement. Please do not hesitate one second to let me know if you are unhappy with your purchase. We will do everything in our power to rectify the situation. We are not happy until you are. This is why we offer a money back guarantee. Feel free to e-mail me with any of your questions or concerns -

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